Links from this article:Snapchatbattle and train virtual Pokemon as though in the real worldherelegal concerns
Unless you’re living under a rock, you’ve heard of Pokemon Go. The mobile game which revamps the 90’s anime franchise has swept the world. Created by Niantic, Inc., and more popular than ever-addicting social media platforms like Snapchat, the location based augmented reality game allows users to capture, battle and train virtual Pokemon as though in the real world. More on augmented realityhere. With Every Great Technological Advance Comes Great Legal ResponsibilityWhile the game has increased players’ physical activity and been attributed with helping those with mental disorders, depression, and anxiety, it has also created many legal concerns, including
- Physical injuries; and
- arbitration rights.
From the beginning of game play, players are giving the app a lot of information. Some of it seems harmless: e-mail address, name, naming your Pokemon, etc. But the real concern is its constant location tracking, a feature you consent to being accessible for other users to see.
- Pokemon Go’s launch and success have resulted in multiple legal concerns: injury liability, trespass, intellectual property and arbitration rights
- The collected information has the potential to change the way we advertise - providing real-time advertisements and increasing sales through the game itself
This article was co-authored by: Irene Wong