Links from this article:
Original Bullfrog Insurance article

Our partner organization Bullfrog Insurance recently published an article on improving calls to action.

Websites are driven by two all-important metrics: impressions and clicks. Maybe you have the enticing content for views, but how do you unlock the ever elusive clicks?

If you’re curious why your CTAs don’t seem to be effective as you predict they should be, be sure to check out the full article on it here.


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