Links from this article: here
Are the subscribers/customers of your web or mobile application under the age of majority? This is potentially problematic for several reasons:
Companies with subscribers who are under the age of 13 will face additional scrutiny on the nature of advertising that they are exposed to.
You will note that Facebook requires that its subscribers are at minimum, 13 years of age. Facebook admits that many users will lie about their age. According to a Huffington Post article, Facebook deletes 20,000 underage users perday, and encourages self-reporting (or parent reporting) to assist them to find the underage users. When registering on Facebook, subscribers are required to provide their date of birth, and Facebook offers the following disclaimer:
“Providing your birthday helps make sure you get the right Facebook experience for your age. You can choose to hide this info from your timeline later if you want.”
- Require that the parent or legal guardian provide their registration information.
- If payment is required, ensure that the credit card provided is that of a primary cardholder who is the age of majority, and is the parent or legal guardian.
- Terms that impose liability on the registrants should include both the parent or legal guardian and the subscriber, jointly, and in aggregate.
For additional reading: see my recently posted commentary on this topic here.