Artists and graphic designers either desire to - for their own personal reasons - or are frequently asked to create images/t-shirt designs/memes or even complete replicas of existing images for commercial purposes (for resale or upon customer request). However, attached to many images are jealously guarded intellectual property (IP) rights belonging to some individual or business. So, instead of winding up a defendant in an IP infringement lawsuit like Kendall and Kylie Jenner, how do you tell which images are safe to use and which ones aren’t?
- Don’t use images in which you don’t have ownership rights or a license
- Seek permission from the owner if you must use the image
- Use sites like Flickr or Pixabay to find stock images for public use
- Be mindful of how you use celebrity images - if it seems like the celebrity is involved with or has endorsed your product they could assert personality rights
- Cover yourself by instituting a policy to only use images without copyrights or licensed images, securing an indemnity, getting insurance, and having a procedure in place for taking down infringing works
Author: Pooja Sihra