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How to Document and Store Consents

Every company or party sending out CEMs should establish and utilize a database that logs the express consents acquired. Consent may be obtained orally or in writing, and the onus is on the sender of ...

CASL Enforcement

Related amendments to the Competition Act and PIPEDA are enforced by the Competition Bureau and the Office of the Privacy Commissioner of Canada (OPC) respectively. The Competition Bureau is an indepe...

CASL Penalties for Businesses and Consumers

CASL should not be taken lightly as, in addition to the broad application of the Act, there are considerable penalties for violations of its provisions. If you are a corporation, the CRTC will have th...

CASL – What are Commercial Electronic Messages?

CEMs, in the context of CASL, include any message sent by means of telecommunication, including text, sound, voice, and/or image message. Furthermore, a CEM has, with regard to the content, hyperlink...

CASL – Can you email to addresses obtained through social networking sites, such as LinkedIn?

Sending a CEM to an email obtained through a social networking web page is permissible under CASL. An email displayed on a social networking site would be considered a conspicuous publication, and CEM...

Composition of a Marketing Message to Comply with CASL

It is important to understand how to properly construct a CEM that complies with the regulations outlined within CASL. The construction of CEMs that violate any of the conditions in CASL has the poten...

Spam Messages and What You can do to Stop Them

Do you ever get annoying emails from companies you’ve never heard of? Or continuous emails from a company you once agreed to receive an email from years ago? Be aware that you have a right to ha...

CASL Part II: B2B Messages and the Concept of Consent

Is my message spam? Are you trying to use the web to reach out to as many people as you can to build your business? - Not so fast! Canada’s new anti-spam legislation (“CASL”), which came into...
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